XDefiant Branding

Branding, Key Art; Key visuals, social media assets. In 2021, I joined Ubisoft Annecy as marketing artist without knowing details of my projects and my tasks. Coincidence of the calendar my first challenge was to help define the marketing art direction of the closed test of XDefiant,that started just two month after ! After that, we tackle the big topic who was to define the definitive marketing art direction with the directors, almost from scratch. A lot of research, a lot of concepts, a lot of exchange to finally after months and months achieve a brand guideline and a way of visually communicates our game.