Having played it as a child, I'm proud to have done the Marketing Art Direction for this cult classic licence!
The idea was to incorporate graphic elements that evoke the medieval theme of the game, while remaining neutral enough to highlight the different styles of each game.
The idea was to incorporate graphic elements that evoke the medieval theme of the game, while remaining neutral enough to highlight the different styles of each game.
Gold has been added to the iconic blue of the licence to make it as celebratory as possible.
We've tied it all together using a familiar paint effect that isn't too modern.
These stain and pigment textures are used for separation but also as a unifying element to blend different styles and universes, as seen in the key art.
These stain and pigment textures are used for separation but also as a unifying element to blend different styles and universes, as seen in the key art.
CREDITS:
Licence Brand Director: Eric Damian-Vernet ( Ubisoft Shanghai )
Anniversary Brand Director: Gwenn Berhault ( Ubisoft Montpellier)
Community Developer Wu Yi ran ( Ubisoft Shanghai )
Anniversary Brand Director: Gwenn Berhault ( Ubisoft Montpellier)
Community Developer Wu Yi ran ( Ubisoft Shanghai )
Credits:
